Disciplines

Research
Brand Strategy
Brand Idea
Identity Design
Corporate design
Interactive Media Design
Copywriting

Iveagh said:

The process of defining our brand idea was an important step in creating a single proposition and culture for Iveagh. The brand identity is an eloquent expression of our unique heritage and the website and brochure do an excellent job of communicating our competitive difference.

Paul Ross
CEO
Iveagh LLP

A new breed

Iveagh is a London-based Private Investment House providing investment management and advisory services to a select group of wealthy individuals, families and institutional investors. The firm was created when Lord Iveagh and other members of the Guinness family acquired a holding in Arundel Partners, a fund-of-funds operation. It was initially launched as Arundel Iveagh.

Defining and articulating a single proposition

Manifest won the task of creating a clear brand idea from the innovative merger of two distinct financial cultures, wealth management and funds-of-funds. After extensive market, competitor and internal research and analysis, we identified the need to create a single name for a single proposition and chose Iveagh because of its unique properties and strong associations (the first Earl of Iveagh had established one of the earliest family offices in 1886). As well as creating the brand identity, we developed the descriptor 'Private Investment House' to capture the private, secure and familial personality of the firm. We created a visual style, tone of voice and key messages that articulated the modernity of the innovative financial approach and the heritage of the family’s long and successful investment expertise.

Best of breed

Iveagh has rapidly become recognized for its innovative combination of traditional and cutting edge investment expertise. It has successfully taken its place amongst its more established competitors as the one to watch.