Disciplines

Brand Strategy
Brand Engagement
Identity Design
Information Design

A global wine merchant brand

Founded in 1780, Corney & Barrow is a global brand recognised for its long experience and the quality of its people and wine. While service values may be old-fashioned, Corney & Barrow is a colourful pioneer, not least in having invented wine broking, and this sometimes unexpected juxtaposition provides great scope for brand differentiation which Manifest has not been slow to exploit.

Evolving a 200 year old brand identity

Manifest evolved the brand identity to introduce enhanced typographic purity and balance to better express the company’s pre-eminence in its field.

We were asked to expressed design a range of applications to express the brand and evolved identity including the annual wine list and vehicle livery.

Developing a competitive brand strategy for on-trade sales

We were asked to develop a visual identity for Corney & Barrow’s on-trade division which supplies wine to restaurants and other establishments. The identity we implemented provides a clear contrast to the more traditional typographic approach of the main brand to create a stronger presence in a hotly competitive market.

Bringing an unexpected twist to the vehicle fleet

We were asked to design a livery for Corney & Barrow's fleet of vehicles and recommended using the opportunity to surprise people's expectations of the brand. There are both red and white wine versions.