Disciplines

Research
Brand Strategy
Identity Design
Information Design
Packaging Design

The new tradition

In 1981 when the port trade was moving from old family firms to multinational groups, Johnny Graham founded Churchill’s with the single-minded purpose of making the finest Port in the traditional way. Not for tradition for tradition's sake but simply because there is no better way of making Port.

Brand identity

While the newest Port house for at least sixty years, Churchill’s and the Graham family are rooted in a long Port heritage reaching back to 1805. In developing a new brand identity we were conscious of needing to reference both aspects of the personality which we positioned as ‘The New Tradition’.

Packaging a modern classic

As a contrast to the prevailing, excessively layered port packaging, we chose to express Churchill’s independence and values in a design which is both modern and classic. Colours refer to impressions from the tasting notes rather than literal representations. The exception is White Port, the first port ever to be packaged in clear glass. Following its repackaging, volume sales of White Port increased by almost 3000%.

An established premium brand

Today Churchill’s is well placed as a truly premium brand. Its vintage and other Ports routinely win a haul of IWC medals and are consistently applauded by the leading wine critics. In a very competitive market dominated by multinationals, the independent Churchill’s brand has successfully established itself as a leader among Port houses.